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SEO in 2023: 5 Google Tools to Help Keyword Research

November 12, 2021
May 1, 2023

SEO in 2023: 5 Google Tools to Help Keyword Research

Red Shark Digital

When it comes to SEO Greenville NC, no one does it quite like Red Shark Digital. As one of the premier, exclusively digital agencies in Greenville NC, we are also test driving the latest tools and platforms to ensure that each and every one of our SEO clients is getting the biggest bang for their buck! While SEO isn’t always the easiest thing to do on your own, in 2020 there are some amazing tools out there, provided by Google, that we, and you can utilize to properly conduct keyword research in 2020.

For starters, if you are new to SEO Greenville NC, allow me to explain keyword research for you. According to Moz, “Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.” Keyword research is one of the first things we do with each new SEO campaigns and is definitely one of, if not the most important step in the SEO process. Now that we’ve cleared that up, let’s get into the tools that make SEO keyword research in 2020 easy!

Rising Retail Categories

In May of this year, Google launched their “Rising Retail Categories” tool. Amid the COVID-19 pandemic consumer behavior is changing rapidly and unpredictably. This interactive tool allows the user to understand fast-rising retail categories in Google Search, the locations where they’re growing, and the queries associated with them. This data updates daily to reflect changes in Search interests. This tool is highly recommended if you are a retail business or selling popular products. This tool will allow you to know what products and services to focus on based on current search trends, as well as, where the searches are occurring. This tool will show what categories are the first ones users are searching for, and to no surprise, currently the top categories are disinfectants and face shields.

Coronavirus Search Trends

If you are a business who has been affected by the pandemic, this tool can help you figure out when it is the right time in your market to come back, as well as how you capitalize on search trends and craft content that will allow you to position yourself high on the community forefront in your area. The Coronavirus Search tool also aids in showcasing important information to business owners who may have a national audience. You can see what states require masks and as well as what the most popular masks are in the area.

Google Shopping Insights

Now Google Shopping Insights have been around since 2015, but we have actually found an increasing need for insight into current shopping trends amid the coronavirus pandemic. Unfortunately, it’s already obvious that this year’s disruptions are making it hard for retailers and small businesses to plan for the holidays, but, with Shopping Insights you can stay up to date on what shoppers want and follow trends in a variety of categories.How does Google do it you ask?According to Think with Google, in “63% of shopping scenarios, shoppers go online to conduct research before they make a purchase decision, regardless of whether they end up buying online or in a store.” With search data for 55,000+ products, 45,000+ brands, and nearly 5,000 categories across the Nation, Google Shopping Insights helps you better understand  your customers’ online shopping intentions, and aids you being able to make more informed merchandising and marketing decisions across online and offline channels.

Google Surveys

If you have yet to use it, Google Surveys is a market research tool that gathers data from survey questions that you create for your brand. Users answer your survey questions in order to access high-quality content on the Google Display Network. You may have noticed these before viewing a YouTube video. A lot of advertisers use this tool to see if their ads are actually imprinting on your brain but you can use it to gauge various ways your audience searches.

Old Faithful, Google Trends

You’ve heard us mention Google Trends before as it is one of the most commonly used tools provided by Google to determine search trends. While many SEO pros don’t use it often because it doesn’t provide data on solely organic search volume, finding insights that can be processed within minutes of an event happening in the real world can give you a heads up on making that big strategic decision when it comes to keyword selection that may just be make or break for your overall SEO Greenville NC strategy.

Get to Selecting With SEO Greenville NC

Ready, set, go! Now that you have these 5 tools in your belt, start doing some research and select those keywords that you need to focus on in the moment. If you aren’t feeling like doing the legwork, contact Red Shark Digital today and we can start our partnership together to have your business dominate the SERPs.

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