Google Business allows your name to be seen when searches are made for your business and other businesses alike. Having this profile can greatly increase your chances of walk-ins, and if done the right way, a Google Business profile will be able to turn digital traffic into foot traffic.
When a search is done for your business, the user has access to all the information they need. They can see your address, phone number, hours and more without ever having to click on your website. They can also ask questions which can be displayed for everyone to see. Answering those questions as quickly as possible can drive that customer in. For example, someone may ask the price of something, or if you offer a certain product. If you can answer their question in a small time frame, they won’t go looking for the product elsewhere. The best way to stay on top of your profile is to download the Google Maps App. This will notify you immediately when someone asks a question so you can answer fast in hopes of driving the customer in.
If your business is located near landmarks, a park or any place of significance, use it to your advantage and post about it! When someone is going to this spot, they may search for something to do after. When people research landmarks, make sure your business will also show up in their search. For example, if you own a restaurant and you’re located down the street from a park, advertise that you are in walking distance, making it easy for people to find you.
Depending on where you are located you may have multiple competitors, or just a few. Take a look at their information on Google and see if there’s anything they have that you don’t. Are they open earlier or later than you? Does their business location have a better appeal? Viewing your competitors gives you an inside look at what consumers are seeing when they research. See what everyone else is doing and set yourself apart. Choose a great photo for your Google Business cover photo. This photo should show customers who you are, what you do and where you are located all in one photo. There is also a “See What’s in Store Inventory” tab where you can show consumers exactly what you have to offer. Not only is this a visual display of what you have in store, but this can bring a customer right in if you are showing them a product they are looking for and how much it costs.
All of these tactics can be changed easily. Play around with cover photos and hours and see if the outcomes differ. Be engaged with your customers to drive traffic and deliver a better experience. When your Google Business profile has all of the information at a user’s fingertips, there is an increased chance of driving foot traffic.