Are you considering redesigning your website? Before you jump into it, it is important to take a look at your current site and determine what things you want to change and what things have been working for you in the past.
To start off, ask yourself: “What is wrong with my website?” This will help you to come up with a plan for your new design. A good way to go about this is to check your business’ reviews to see what customers are saying about your website. You can also look at the websites of other business’ similar to your own that are in the top tier of your industry to get an idea of a design that may also work well for your business. Next you want to focus in and determine what your goals are for the redesign.
Do you want to rebrand the entire company or do you simply just want to update your website? A simple redesign is much different than a complete rebranding. You always want to keep your goals SMART (Specific, Measurable, Attainable, Realistic, and Time Oriented) oriented to avoid any miscommunication between you and your web designer. It is also important to assess the current state of your business and whether there have been any major changes recently. Any major changes would be an important aspect of the redesign. Another aspect of the website you want to consider is, what is the function of the website? Are you trying to sell a product off of the website or is it simply an informational website attempting to bring people in to your physical location? Answering all of these questions and coming up with a plan will also help you to save time and money by being prepared and knowing exactly what you are looking for. This will ensure that the website helps you reach your goal.
If you have answered these crucial aspects of your website design/redesign or still have questions, contact us today to get started and see what Red Shark Digital can do to help your business!