Pathways to Life, Inc. is a local organization that helps individuals and families achieve wellness. We were approached by Pathways to Life to create a more functional, attractive website that would feel welcoming to both current and potential clients. As a business with a focus on mental health, it was important to Red Shark Digital to let those values shine through and make all information easily accessible through a Webflow website rebuild.
The previous logo and website (seen above) were built and launched exactly 4 years ago this month, in September of 2016. The old site did the job, but it was difficult to navigate through the available services. They were categorized by location rather than displayed together, which felt inconsistent. Overall, it was outdated and did not accurately represent what they have to offer.
When Pathways to Life came to us in need of a brand and marketing refresh, we were eager to get started. We always recommend revisiting a brand and web presence at the foundational level every 3-5 years, and Pathways to Life fell right in the middle of that timeline. With the pandemic impacting businesses more and more each day, their site was becoming increasingly important on the list of priorities as the company needed to educate clients on their Telehealth and Virtual Care services.
On an 8-week timeline for the rebuild, we designed the new site to flow more easily by removing the conventional, structural designs. This Webflow website rebuild offered us ease of access to editing content rather than a separate WordPress dashboard like the previous site had. The timeline for branding was 4 weeks, allowing us to create a much more modern logo.
Old logo vs. new:
Check out these mockups:
We are grateful to have had the opportunity to rebuild a site focused on helping others, and we hope that this new site will help Pathways to Life’s clients easily access the services they are in search of.
Design & Project Management: Spencer Bunting
Development: Mike Fenwick
Copywriting & Content: Abby McVeigh
Brand Identity: Matt Wagner
Video: Christian Jester