You have started a business and now need to let your targeted audience know of the services you provide. A website is where most start. A website is the easiest form of marketing you can do for your business. Your website will let people know who you are, what services you provide, how to contact you, and how to find you. But what about Facebook? There is an enormous audience on Facebook. Is there a need to have a website when you have a free service like Facebook to promote your business?
With the Facebook audience growing day in and day out, it makes sense to have a Facebook page for you and your business. This is a free service that Facebook offers and it quickly gets your business in front of a large crowd. Some of the same information found on your website should be found on your Facebook page. Your Facebook page is where people will go to find out more about you, it is a more personal form of marketing your business. Your Facebook business page is where you can share pictures of your store, your merchandise, your employees, and your happy customers. This is a great way to distinguish yourself from your local competition and show your unique qualities as a business. However, Google is still the place where people are going to go to find you.
You are not in control on Facebook, should they choose to change their algorithm (which has been done before and was recently done again) you will not be as visible as you once were before. Should your audience not engage in your posts, you will start to appear less and less on their timelines. This will then bring you to start running Facebook ads to try and re-engage your audience or become visible to new ones. This service, of course, is not free. If you want to be 100% in control of your online presence you will still need a website. With a website, you become more visible to those using search engines to find you. Facebook ultimately controls who sees you and there is little you can do about that. With your website, you can control your voice and reach with SEO, SEM, geofencing, site retargeting and beyond. You should think of your Facebook page as just another form of marketing for your website and your business. It is important to remember that your website is your 24/7 online storefront. It is always working for you even when you are not there.
Here at Red Shark Digital we are a full-service digital marketing agency that understands the needs of our clients and their potential audiences. Let us know how we can help you and your business grow with our proven techniques in digital marketing. Contact us today.