From Fashion Week to Marketing Chic

Hi everyone! My name is Alyssa and I’ll be one of the interns at Red Shark this fall. I’m a senior at ECU majoring in Public Relations with a minor in Fashion Merchandising. I applied to intern at Red Shark to learn about marketing and gain experience to make my resume more well-rounded.

I was born and raised in northern New Jersey, and I still live there today. I grew up right next to New York City, and I think that’s where my love for the city came from. I decided to come to school in the south for the weather, and I chose ECU for their campus and football. I think choosing a school so far away from home allowed me to grow as a person, and living in Greenville has given me so many experiences. Although I have loved my time in Greenville, I plan to move back to New Jersey after graduation.

All of my experience is in the PR field. I spent the summer in New York City interning at Agentry PR, an agency that represents 15 different fashion designers. The client I worked with the most was Christian Siriano, who most people know from Project Runway. With this internship I got to work in the world of fashion, working New York Fashion Week, dressing celebrities, event planning and working press days. On the PR side, I was able to write pitches, create press clippings, and write up event proposals for clients each week.

With this internship, I’m hoping to gain knowledge in marketing that will push me ahead of all other PR graduates. I think I’d like to focus the most on client services, but also do some work with web design and creating media content. My plans for after graduation are to work in NYC doing in-house PR for one designer, or publicist work for a celebrity agency.