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Creating a Web Design Strategy to Increase Traffic

November 12, 2021
May 1, 2023

Creating a Web Design Strategy to Increase Traffic

Abby Costello

If you have an existing website, you most likely have been using strategies such as social media marketing, content marketing, and SEO to increase your website traffic. However, if the site is poorly designed, your website traffic will be at a standstill regardless of the marketing tactics you’ve been utilizing. Here are a few ways to increase website traffic when developing your website design strategy:

Responsive Design

Responsive web design will adapt and display content effectively regardless of the platform you use. Your user will have a good experience whether they are using a mobile device, tablet, laptop, or desktop. Google penalizes websites that are not responsive, so you will want to make sure that yours checks out.

Website Speed

If your website does not load within a few seconds, it results in poor user experience and visitors will stray away quickly. You will also be ranked lower in Google’s search engine results pages if this tends to happen on your site. Make sure to render your website’s images and videos in a way that allows users to have a positive experience because they can slow down the loading speed of your site. Most users tend to click the top result when searching for something on Google, so it is important to make sure you aren’t getting bumped down for things that are easily fixable.

Website Coding

Inexperienced developers may create clunky codes on your website that push the important content and keywords too far down the page, causing Google’s search engine crawlers to give up before reaching the good stuff. This means your site will be ranked lower, once again garnering less traffic to your website.

Build a Blog

More content on your website means more opportunities to be found in search engines. Share your blogs on your social media channels to help increase website traffic even more. Google will help by sending traffic to you over a competitor when you are regularly providing new information on your site.

Optimize Your Content

Place relevant and search-friendly keywords in crucial places within your website content as well as your page titles, meta descriptions, images, etc. Your web design strategy needs to ensure that your web pages are fully optimized in order to be found on search engines.

Red Shark Digital

Red Shark Digital offers local and technical SEO services as well as SEO analytics. You can expect an increase in traffic on your website, better ROI than online ads, and to be found before your competitors. Our skilled search engine optimization experts carefully research the right keywords for your business, ensuring you are gaining qualified traffic that converts to your bottom line.

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