What's the best thing about responsive web design? Everything. But since that's not very helpful, we'll be a bit more specific and share the four best things about it.
With responsive web design, businesses only have to design and manage one website. In the past, businesses used to have two separate websites - one for mobile and one for desktop.
The advantage of having just one website saves businesses time and money. They use fewer resources and can concentrate their efforts. It's not just the simplified route but also makes the most sense in any marketing strategy.
With responsive design, a business' website is automatically optimized for laptops and desktops. You can get creative and add pictures, videos, and other types of media to complement the web page. In addition, the content is spaced out and easy to read for viewers.
Responsive design most importantly optimizes the site for mobile devices. This is especially important since many people access websites from smartphones and tablets rather than from laptops and desktops.
In all areas of digital marketing, mobile has been gaining more attention. People now browse social media on smartphones, mobile advertisements earn more revenue on average, and the number of smartphones and tablets increases every year. It's important that your business caters to the demand for mobile websites. Otherwise, your website viewers won't stay on your site for long.
Although this is somewhat of an indirect benefit, responsive design is also good for SEO. What happens here is that Google keeps track of how long people stay on websites for when they select them from their search results page. The longer they stay on the site, the better. On the other hand, if they return to the search results page quickly, Google thinks that the website isn't helpful. In a Google search result you will also see ‘Mobile-Friendly’ listed to let users know your website will be easy to navigate on their mobile device.
Responsive website design is an absolute must for every kind of business, contact us to learn more about how to turn your existing site into a responsive one or create a brand new one!