One of the most important aspects of a successful email marketing campaign is email nurture. By definition, email nurturing is the process of building a relationship with a subscriber over time through email communications. The goal of email nurturing is to eventually turn a subscriber into a paying customer or client. In order to do this, you must first build trust and credibility with the subscriber. This is done by providing helpful and relevant information that the subscriber will find useful. The key to successful email nurturing is to provide value at every step of the way. This means that each email you send must provide some sort of value, whether it is a helpful tip, an interesting article, or a coupon code. If you can provide value with each email you send, you will be well on your way to building a successful relationship with your subscribers.