A lead nurture process is a system for keeping in touch with potential customers who have demonstrated an interest in your product or service, but are not yet ready to buy. By sending regular communications, you can stay top-of-mind and build a relationship of trust, until the leads are ready to purchase.
There are many different ways to set up a lead nurture process, but the most important elements are choosing the right communications channel (email, social media, etc.), creating quality content, and setting up a system for tracking and measuring results.
When done correctly, lead nurturing can be an extremely effective way to grow your business. Not only will you make more sales, but you’ll also build a base of loyal, satisfied customers.