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What are the elements of lead nurturing?

Lead nurturing is the process of developing relationships with buyers at each stage of the sales funnel, and providing the right content and resources to move them closer to a purchase. The elements of lead nurturing are:

1. Segmentation: dividing your leads into groups based on factors like persona, industry, or buyer journey stage.

2. Personalization: creating content and messages that are tailored to each segment.

3. Timing: sending the right content at the right time, based on where the buyer is in their journey.

4. Engagement: fostering two-way communication with leads and encouraging them to engage with your brand.

5. Tracking: measuring lead engagement and activity, and using that data to inform your nurturing strategy.

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