Lead nurturing is the process of developing relationships with buyers at each stage of the sales funnel, and providing the right content and resources to move them closer to a purchase. The elements of lead nurturing are:
1. Segmentation: dividing your leads into groups based on factors like persona, industry, or buyer journey stage.
2. Personalization: creating content and messages that are tailored to each segment.
3. Timing: sending the right content at the right time, based on where the buyer is in their journey.
4. Engagement: fostering two-way communication with leads and encouraging them to engage with your brand.
5. Tracking: measuring lead engagement and activity, and using that data to inform your nurturing strategy.