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What is an example of lead nurturing?

An example of lead nurturing would be a process in which potential customers are contacted and engaged with regularly in an effort to build relationships and trust, with the goal of eventually converting them into paying customers.

This might involve sending periodic emails with helpful information, offering exclusive deals or discounts, or providing personalized customer service. The key is to keep the customer engaged and interested, so that they eventually see your product or service as a valuable solution to their problem.

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