Lead nurturing in email marketing is developing relationships with leads who show potential interest in your product or service. It's a way to build trust and credibility with potential customers, and eventually convert them into paying customers.
Lead nurturing generally involves a series of email communications, which can include educational content, product information, coupons, special offers, and more. The goal is to keep leads engaged and interested in your product or service so that when they're finally ready to buy, they'll think of you first.
Rich snippets are a type of structured data that can be added to your website to give search engines more information about your content. This includes product pricing, customer reviews, recipe ingredients, and more. Adding rich snippets to your website can improve your click-through rate and attract more potential customers.