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Pound the Alarm: Facebook Sets Ad Limit

November 12, 2021
May 1, 2023

Pound the Alarm: Facebook Sets Ad Limit

Red Shark Digital

When it comes to digital marketing Raleigh NC, you have to be ahead of the curve if you want to succeed and sometimes this means knowing news before your competition does. One space of the digital marketing atmosphere that is always changing is social media! Any great digital marketer knows that social media is where the attention is, and knows that they need to get their message in front of users where they are giving their attention but what happens when platforms decide to take away the limitless possibilities and implement a limit on the number of messages you can push?

Well for a while there, the limit did not exist when it came to social media advertising, but Facebook is shutting that down now for digital marketing Raleigh NC. Yes, you read that right, Facebook (who also owns Instagram) is now limiting advertisers in how many ads they can run concurrently. Now, don’t get me wrong, the social media giant does have a good reason for implementing this limit, so keep reading to learn why the limit exists, what the limit is, and how you will be affected.

Why is Facebook Limiting Advertisers?

Despite popular belief, Facebook isn’t just after collecting as much money as possible from advertisers. Facebook knows that happy advertisers = more revenue, and that’s why they are implementing this new social ad limit. At first read, I know that sounds a little backwards, but hear me out.

If you’ve ever ran a social campaign with Redshark, you are probably familiar with what we call the “learning phase” of a campaign. For those of you who are not, this is essentially the phase all campaigns enter after a new creative or ad set change has been executed into the campaign. As we all know the more ads an advertiser pushes at one time, the less likely each individual message will get optimal delivery. This is the driving force behind Facebook’s newfound limit. In a statement, Facebook announced, “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.”

Essentially, Facebook is actually helping advertisers in digital marketing Raleigh NC, even though it doesn’t seem like it, by implementing this new limit. We hark on how campaigns and messages need to run longer for the AI behind the social learning of Facebook ads to fully work and now it’s coming right from the horse's mouth. When you run too many ads concurrently, Facebook’s smart learning technology does not have the time to learn optimal delivery methods for each ad, hence resulting in poor performance for some of the messaging you will promote.

Now, What is this Limit Exactly?

Well, well, well, I’m glad you asked. Now I may have used a little clickbait to get you to really take a look at this article as the limit is likely not a huge obstacle for most small and medium sized businesses running advertising through Facebook’s platform.

Facebook is basing the ad limit solely off the amount of money you are spending with them (see, they may not be ALL about the benjamins, but they clearly matter, even when Facebook is looking out for you.)

The limits are as follows:


How These Limits Affect Digital Marketing Raleigh NC

Well if you are using one of the top marketing firms in Raleigh NC, this won’t affect you very much at all, as most social advertisers already know that oversaturation = ineffectiveness. But, if you are heading up a large national page where you are running localized ads in every state you may have to increase your budgets to continue to be able to serve your ads as desired.

Unless you are already spending over $100,000 in advertising dollars monthly, you will be limited to only 5 ads per state running at the same time before you hit the new limit of 250 ads. To save money, it may be wise to begin running the localized ads from the localized pages instead of the national corporate page. We would recommend this before as it helps you connect with your localized audience but now more than ever, this may be important for your brand.

The Limit Does Not Exist (cue Lindsay Lohan in Mean Girls)

While the limit does exist, when it comes to marketing in Raleigh NC, there are very few limits in the opportunities available to your business. If you are ready to take the next step in maximizing your ROI and growing your business, contact Red Shark Digital today!

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