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What is a keyword strategy for SEO?

A keyword strategy for SEO is a plan and process for incorporating specific keywords throughout a website to improve organic search visibility and traffic. There are a few key components to consider when developing a keyword strategy:

  • Identifying relevant keywords and search queries
  • Assessing keyword competition
  • Determining keyword placements

Identifying relevant keywords and search queries is the first step in developing a keyword strategy. You can use a variety of tools, such as Google AdWords Keyword Planner and Google Trends, to research which keywords are being searched for most often. You can also look at your website’s analytics to see which keywords are driving the most traffic to your site.

Once you’ve identified relevant keywords, you need to assess the competition for each one. This can be done by searching for the keywords in Google and looking at the results. If there are a lot of well-established websites ranking for the keyword, it will be difficult to rank for it. However, if there are only a few results, or if the results are mostly from low-quality websites, you may have a better chance of ranking for the keyword.

Finally, you need to determine where to place your keywords on your website. Keywords should be included in the title, meta tags, header tags, and body text of your website. However, you should avoid keyword stuffing, which is the practice of cramming as many keywords into your website as possible. This will not only irritate your website visitors but it will also likely result in a penalty from Google.

By following these steps, you can develop a keyword strategy that will help you improve your website’s organic search visibility and traffic.

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