What are the 4 types of keywords?

There are four types of keywords:

1. Short-tail keywords: These are one or two-word phrases specific to what you are selling. For example, if you are selling shoes, some short-tail keywords might be “women’s running shoes” or “men’s dress shoes.”

2. Long-tail keywords are longer, more specific phrases less competitive than short-tail keywords. For example, “women’s running shoes for under pronation” or “men’s dress shoes for wide feet.”

3. Local keywords: These are keywords that include your city or region. For example, if you are a florist in Seattle, some local keywords might be “Seattle florist” or “Flowers Seattle.”

4. Brand keywords: These are keywords that include your brand name. For example, if you are selling Nike shoes, some brand keywords might be “Nike shoes” or “Nike sneakers.”

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