Creating a keyword strategy can be a daunting task, but there are a few simple steps you can follow to make the process less daunting.
1. Know your audience. Knowing who your target audience is will be the first and most important step in creating your keyword strategy. Once you know who you’re targeting, you can begin to think about what keywords would be most relevant to them.
2. Research your competition. Knowing who your competition is and what keywords they are targeting is essential in creating a successful keyword strategy. Use tools like Google AdWords Keyword Planner and Semrush Keyword Gap to research your competition.
3. Identify your goals. Once you know your audience and competition, you can begin to identify your goals. What do you want to achieve with your keyword strategy? Do you want to increase brand awareness, drive traffic to your website, or generate leads?
4. Create a list of relevant keywords. Once you know your goals, you can begin to create a list of relevant keywords. Use tools like Google AdWords Keyword Planner and Semrush Position Tracking to help you generate a list of relevant keywords.
5. Prioritize your keywords. Not all keywords are created equal. Some keywords will be more important than others in achieving your goals. Prioritize your keywords by importance and start incorporating them into your website and content.
6. Monitor your progress. Be sure to monitor your progress to ensure your keyword strategy is working. Use tools like Google Analytics and Google AdWords to track your results.