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What does a keyword analyst do?

A keyword analyst is responsible for conducting research and analysis on website visitors and potential customers to determine what keywords are being used to find a company or product online. They use this information to help improve the visibility of their company in search engine results pages (SERPs). In addition, keyword analysts may also be responsible for managing pay-per-click (PPC) campaigns and analyzing website analytics to identify trends and make recommendations for website optimization.

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