What are the 3 key factors for a keyword?

There are three key factors when choosing a keyword:

1. Relevance: The keyword must be relevant to your product or service.

2. Competition: The keyword should have enough search volume to be worth targeting but not so much competition that it will be difficult to rank for.

3. Search Intent: The keyword should be chosen with the searcher's intent in mind. For example, if you are selling a product, you'll want to choose a keyword that reflects that intent (e.g., "buy XYZ product").