Why Local SEO Matters

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So, why does local SEO matter? Local search marketing is highly targeted and timely. local customers rely on the internet to find information about your business and since these searches are often based on geographic factors, organic SEO is no longer enough to rank.

Local SEO increases visibility for businesses interested in ranking for geographically-related searches. For example, if you search for something on your smartphone, Google takes the phone’s location into consideration when displaying search results. This gives businesses using local SEO an edge.

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