Indianapolis, IN USA – April 5, 2020 - The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2020 award winners to highlight this year’s “best of the best” in interactive media production.
Red Shark Digital is pleased to announce that we have won 5 Horizon Interactive Awards! The Horizon Interactive Awards are one of the most prestigious awards in interactive, web design, and creative media. Each year, the Horizon Interactive Awards receives thousands of entries from all over the world. We are ecstatic to be among the winning crowd!
We submitted two advertising campaigns, a social media campaign and an integrated campaign.
Our social media submission was accredited to Red Shark Digital’s Instagram profile @redsharkdigital, as we created a 900% social growth in one year. We overhauled our strategy that consisted of promoting current work/awards and created an educational space of resources for individuals looking for digital marketing-related content. Success was tracked through increased web engagement, increased social engagement, and increased brand awareness. With very little advertising budget allotted, our challenge was to gain a decent following solely through organic efforts. We now have 30.2K followers, so our social accounts have done just that, proving to be a valuable resource for both marketers and those searching for marketing services.
Next up, we submitted an integrated advertising campaign accredited to delivering a 7:1 ROI while transforming a B2B private jet company to B2C in two months. The goal for the digital campaign was to deliver quality, qualified leads. Not only was the expectation to increase leads, but also ensuring these leads were qualified to purchase a membership or book a flight. Success was tracked through leads that booked flights, purchased Jet Club Memberships, increased web engagement, increased social engagement and increased brand awareness. Red Shark Digital was approached to create and execute a successful digital marketing campaign to promote the private jet company’s new Jet Club and transition more to B2C. The objective was to deliver quality, qualified leads very quickly to a consumer audience. Faced with a tight timeline, we quickly implemented a mini website overhaul in a weekend’s time in order to meet the desired campaign launch date. We placed silver for both advertising entries!
We also submitted 3 websites:
Towns & Municipalities category - Gold
Restaurant/Food Industry category - Gold
Restaurant/Food Industry category - Gold
The 2020 competition saw over 600 entries from around the world including 34 out of 50 US States and 14 other countries including: Australia, Canada, Germany, Hong Kong, India, Ireland, Qatar, Russia, South Korea, Sri Lanka, Switzerland, Taiwan, Turkey, and the UK.
An international panel of judges, consisting of industry professionals with diverse backgrounds evaluated over 50 categories spanning multiple media types including: web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more. The 2020 winning entries showcase the industry’s best interactive media solutions from some of the top designers, producers and developers all over the globe. “The 19th annual competition came at a time when the world was put on pause for the pandemic. Despite the disruption and global challenge, digital media did not fail to adapt and display some amazing work during this serious time in our collective human history. The winners in the competition this year highlight that creative adaptability coupled with solid foundations in design, execution and strategic direction,” said Mike Sauce, Founder of the Horizon Interactive Awards. “The winners of the 19th annual competition truly represent excellence in interactive media production and they all should be extremely proud of the work that they produce.
”The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com.
In its 19th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from nearly 50 countries around the world and nearly all 50 US States. Each year, those entries are narrowed down to the “best of the best” to be recognized and promoted on an international stage for their excellence. The judging process involves a blend of the Horizon Interactive Awards advisory panel and a rotating panel of volunteer judges consisting of respected and engaged industry professionals. Winning entries have been dubbed the “best of the best” in the interactive media industry.
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Horizon Interactive Awards