The first step in the strategic management of social media is to understand what social media is and how it can be used to achieve business objectives. This requires a clear understanding of the different types of social media, their features, and how they can be used to reach target audiences. It also necessitates understanding the latest social media trends and how they can be leveraged to achieve desired outcomes. Once this foundation has been laid, the organization can develop a clear social media strategy with specific goals, objectives, and tactics. Only then can the organization begin to implement and manage its social media presence in a way that is aligned with business goals.