The 5 C's of social media are:1. Content: This is the meat of your social media presence, and it needs to be high quality and engaging if you want people to stick around.
2. Community: A strong social media presence is built on a foundation of engaged users who feel like they belong to a community.
3. Conversation: If you're not talking with your users, you're not social media-ing.
4. Connection: Social media is all about connecting with others, so make sure you're doing so authentically.
5. Continuity: A successful social media presence takes ongoing effort and commitment. You can't just set it and forget it!