A social media manager is responsible for creating and maintaining a strong online presence for a company or organization. They create content, interact with customers and followers, and manage social media campaigns. A social media manager is usually involved in all aspects of the social media strategy, from content creation to paid advertising. The role of a social media manager has evolved over the years as social media platforms have become more sophisticated and widely used. In the early days of social media, a manager’s primary task was to create content and post it online. Today, a social media manager must be strategic, creating content that promotes the company or organization while building relationships and engaging customers. A social media manager usually works closely with marketing, public relations, and customer service teams. They must be able to think creatively, write compelling copy, and use data and analytics to measure the success of their campaigns.