There are many local SEO factors that can help improve your website's ranking in search engine results pages (SERPs). The most important factor is your website's content. Your website's content must be relevant to your business and target audience. It should also be well-written and keyword-rich.
Another important factor is your website's structure. Your website should be easy to navigate and have a clean and user-friendly design. This will help search engines index your website more easily and improve your website's ranking. Your website's title and meta tags are also important local SEO factors. Your title tags should include your target keywords, and your meta tags should provide accurate and keyword-rich descriptions of your website's content.
Finally, your website's backlink profile is also a significant local SEO factor. Backlinks are incoming links from other websites to your website. The more high-quality backlinks you have, the higher your website will rank in SERPs.