What affects local SEO?

Local SEO is determined by several factors, all of which are essential for optimizing your website for better visibility in search engine results pages (SERPs). Here are the most important factors that affect your local SEO ranking:

1. Relevance

One of the most important factors that determine your local SEO ranking is how relevant your website is to the search query. For your website to be considered relevant, it must contain content related to the keywords being searched.

2. Authority

Another factor that affects your local SEO ranking is the authority of your website. Your website's authority is determined by how many other websites link to it. The more authoritative websites that link to your website, the higher your website will rank in local SEO.

3. Distance

The distance between your website and the searcher also affects your local SEO ranking. The closer your website is to the searcher, the higher your website will rank in local SEO.

4. Reviews

The reviews that your website has also play a role in your local SEO ranking. The more positive reviews your website has, the higher your website will rank in local SEO.

5. Social Media

Your website's social media presence is also a factor that affects your local SEO ranking. The more active your website is on social media, the higher your website will rank in local SEO.

By optimizing your website for these factors, you can improve your website's local SEO ranking and visibility in SERPs.