What is the difference between local and global SEO?

Local SEO is the optimization of your online presence to attract more customers from local searches. This means making sure your website, social media, and directory listings are accurate and optimized for your business name, address, and phone number. It also means creating content that is relevant to the products or services you offer in your local area. Global SEO is the optimization of your online presence to attract more customers from around the world. This means making sure your website is accessible in different languages and that your content is relevant to the countries you are targeting. It also means optimizing your website for the different search engines used in different countries.