What is SEO in digital marketing?

Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. SEO can be used to improve the visibility of a website, making it easier for people to find the site.

There are a number of factors that can affect a website's ranking, including the quality of the site's content, the number of links to the site, and the popularity of the site. SEO can be used to improve all of these factors, making it easier for people to find the site and increasing the chances that they will visit it.

Digital marketing is the process of promoting a product or service online. It can be done through a variety of means, including search engine optimization, pay-per-click advertising, and social media marketing.

Digital marketing is a necessary part of any business's marketing strategy. It allows businesses to reach a larger audience than they would through traditional marketing methods and can be more cost-effective.

The practice of SEO is constantly changing, as search engines update their algorithms to better understand how websites are relevant to users' queries. As a result, it is important for businesses to stay up-to-date on the latest SEO practices to ensure that their website is visible to potential customers.