The goal of organic search is to earn a top spot in the search engine results pages (SERPs) for relevant queries. To improve organic search, you need to optimize your website for both the search engine algorithms and for searchers themselves. This includes on-page optimization (like title tags and meta descriptions) as well as off-page SEO (like link building and guest blogging). You should also create helpful, informative content that answers the questions searchers are asking. Additionally, you can optimize for rich snippets, which are special search results that include additional information about your website. To do this, you need to structure your data using schema markup. This tells the search engine what your data means, which can help your website appear in rich snippets.