Organic search is the process of using search engine algorithms to obtain a high ranking on search engine results pages (SERPs) without paying for placement. The main aim of organic search is to improve the visibility of a website or web page in search engine results pages (SERPs). This is done by incorporating search engine optimization (SEO) techniques into the design and content of the site. Organic search is important because it can help to increase website traffic and improve the overall quality of the site. In order to achieve a high ranking on SERPs, a site must offer relevant and high-quality content. The process of optimizing a site for organic search begins with keyword research. Keywords are the terms that people use when they search for information on the internet. Once the target keywords have been identified, they can be integrated into the site's content. The next step is to create informative and keyword-rich titles and meta tags. These elements are what appear in the search engine results pages (SERPs), so it is important to make them as accurate and relevant as possible. Finally, the site must be submitted to the major search engines. This can be done manually or through the use of automated submission tools. After the site has been indexed by the search engines, it will begin to appear in SERPs. Organic search is a long-term process, but it can be an effective way to improve the visibility and quality of a website.