What is on page vs technical SEO?

There are two types of SEO: on page and off page. On page SEO refers to the optimization of a website’s content and code in order to rank higher in search engine results pages (SERPs). Off page SEO refers to the promotion of a website through link building and other means in order to rank higher in SERPs.

Technical SEO is a type of on page SEO that deals with the optimization of a website’s code and structure in order to improve its crawling and indexing by search engines. Technical SEO can be complex and time-consuming, but it is essential for any website that wants to rank high in SERPs.

Rich snippets are a type of SERP result that includes additional information about the listing, such as reviews, prices, or images. Rich snippets can improve the click-through rate (CTR) of a listing, and they are often used by websites that want to rank higher in SERPs.