What is on-page vs. technical SEO?

On-page SEO refers to the optimization of a website’s content and code in order to rank higher in search engine results pages (SERPs).

Technical SEO is a type of on-page SEO that deals with the optimization of a website’s code and structure in order to improve its crawling and indexing by search engines. Technical SEO can be complex and time-consuming, but it is essential for any website that wants to rank high in SERPs.