Technical SEO is the process of optimizing a website for Google’s search algorithm. It’s a complex and ever-changing process, but there are a few basic steps you can follow to make sure your website is optimized for Google.
1. Start with keyword research. What terms do you want to rank for? What are your customers searching for? Use tools like Google AdWords Keyword Planner and Google Trends to find out.
2. Once you have a list of keywords, it’s time to start optimizing your website. Begin by ensuring your site is well-structured and easy to crawl. Use Google’s Search Console to submit your sitemap and check for any errors.
3. Next, focus on on-page optimization. This includes things like title tags, meta descriptions, and H1 tags. Make sure your content is relevant and keyword-rich.
4. Finally, monitor your progress. Use Google Analytics to track your organic traffic and see how your SEO efforts are paying off. Make sure to keep an eye on your competition as well.
By following these steps, you can start to improve your website’s ranking on Google. Technical SEO is an ongoing process, so be prepared to make regular updates and adjustments to ensure you’re always ahead of the curve.