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Yes, keyword research is still relevant and can be very helpful in optimizing your website for rich snippets. By understanding what potential customers are searching for online, you can better position your website to rank in search engines and attract more traffic. Additionally, using keywords throughout your website content can help improve your search engine optimization (SEO) and improve your chances of appearing in relevant search results.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.