Google has long been the reigning king of the search engine world, and a big part of that is because of their effective search engine optimization (SEO) techniques. One of the most important elements of SEO is using the right keywords, and for a long time, Google did indeed use keywords as a major ranking factor.
However, things have changed in recent years, and Google’s algorithm has become much more sophisticated. While keywords are still important, they are no longer the be-all and end-all of SEO. Google now looks at a variety of factors when ranking websites, and keywords are just one part of the equation.
That being said, keywords are still important for your website, and you should certainly be using them! Just don’t rely on them too heavily, and make sure to focus on other aspects of SEO as well.