The first step in keyword researching is to come up with a list of potential keywords. To do this, think about what topics and phrases your target audience is searching for. Once you have a list of potential keywords, you can use a variety of tools to help you determine which keywords are most relevant to your business.
Once you have a list of relevant keywords, you can begin to analyze their search volume and competition. This will help you determine which keywords are most likely to bring traffic to your website. Once you have a list of high-traffic keywords, you can begin to optimize your website for these keywords. This includes creating content that is optimized for these keywords and including these keywords in your website's title and meta tags.