What Is Google's 3 Pack?

The 3-Pack is the top three results for a local search that have been grouped together at the top of the page in their own separate panel. These spots are highly sought after because it leads to more traffic and better SEO outcomes. Originally, the panel included up to seven results, but has now been changed and reformatted with changes to the algorithm that ranks local results. The new and improved 3-Pack as seen below was built to be better optimized for mobile users.

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