Tactic Library

Addressable Geo-Fencing

Programmatic
Updated:
April 11, 2022

What is Addressable Geofencing

Addressable geofencing is a location-based digital marketing tactic that allows marketers to send messages or deliver advertisements to a defined geographic area. The display advertising platforms used at Red Shark Digital give our clients a powerful and proven solution to deliver their advanced digital advertising to highly targeted audiences.

How to Set Up Geofencing

Geofencing is done by drawing boundaries on a map and setting rules that when someone enters the fenced location or is about to leave, they are targeted with your ad. Through the use of addressable geofencing, individual addresses, neighborhoods,  or entire zip codes are targeted with your ads, a conversion zone - like your store or event location - is defined, and data is recorded when a customer converts within 30 days of being served your ad.

Addressable Geofencing Services

The Paid Advertising team at Red Shark Digital is able to use advanced tools to target not only mobile devices, laptops, and computers, but also OTT and CTV devices at the household level, nationwide, with unmatched precision and scale. It is a cool concept that can allow you to secure more sales and increase brand loyalty. If you’re interested in kicking your digital marketing into gear by using addressable geofencing, contact us today!

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