Why should you monitor analytics and insights on social media?

There are a few key reasons you should monitor analytics and insights on social media. The most obvious is to keep an eye on your competition. By understanding what content works well for them, you can adapt and improve it for your purposes.

But it’s not just about understanding what your competition is doing. It’s also about understanding your audience and what content they’re engaging with. This data can inform your content strategy, help you better understand your customers, and even identify new marketing opportunities.

Finally, monitoring analytics and insights can help you measure the success of your social media campaigns and ensure that you’re getting a good return on investment. With so much data available, there’s no excuse not to be monitoring and measuring your social media performance.