There are several things you can do to optimize your social media usage and earn rich snippets in search engine results pages (SERPS). First, it’s important to make sure your social media profiles are complete and up-to-date. Include all relevant information about your business, such as your website, address, phone number, and hours of operation. Be sure to use keyword-rich descriptions, as this will help your profiles come up in search engine results. It’s also important to post high-quality, original content regularly. This could include blog posts, infographics, images, and videos. Whatever content you post, be sure to include relevant keywords so that people can find it easily. In addition, be sure to interact with other users on social media. This could mean leaving comments on other people’s posts, sharing their content, or tagging them in your posts. The more you interact, the more likely people are to notice you and your business. By following these tips, you can optimize your social media usage and earn rich snippets in SERPS.