What does Facebook optimization mean?

Facebook optimization is the process of making your Facebook business page more effective and engaging. This can be done through several means, such as improving the quality and quantity of your content, ensuring your page is updated regularly, and using effective call-to-action buttons. Additionally, you can also use Facebook advertising to reach a wider audience and promote your page to people who are not already familiar with it. By optimizing your Facebook page, you can ensure that it is an effective marketing tool that will help you reach your business goals.