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Assuming you want a Webflow tutorial on SEO: "How do you do SEO in Webflow?" "SEO, or search engine optimization, is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. When it comes to SEO in Webflow, there are a few key areas to focus on:
1. Page titles and meta descriptions
2. Heading tags (H1, H2, H3, etc.)
3. Image alt text
4. Site structure and navigation
6. External links
7. Google Search Console
8. Google Analytics
Each of these areas plays a role in how well your website will rank in Google search results. Let's take a closer look at each one.
1. Page titles and meta descriptions: Your page title is the text that appears in the search results, and your meta description is the brief description of your page that also appears in the search results. These are both important for SEO because they give Google an idea of what your page is about and help to determine whether your page is a relevant result for a given search query.
2. Heading tags (H1, H2, H3, etc.): Heading tags are used to structure the content on your page. The H1 tag is the most important and is used for the main heading of your page. The H2 tag is used for subheadings, and the H3 tag is used for smaller subheadings. Using heading tags correctly helps Google to understand the structure of your content and makes it easier for people to scan your page.
3. Image alt text: Image alt text is the text that appears when an image fails to load. It is also used by Google to understand what an image is about. including relevant keywords in your image alt text can help Google to better understand your content and improve your chances of ranking in image search results.
4. Site structure and navigation: The structure of your website is important for both users and search engines. A well-structured site is easy to navigate and understand, and this makes it more likely that people will stick around and explore your content. A well-structured site is also easier for Google to crawl and index, which can improve your chances of ranking well in search results.
5. Keywords: Choosing the right keywords is an important part of SEO. Keywords are the words and phrases that people use when they search for something on the internet. Choosing the right keywords can help you to attract more visitors to your website from Google search.
6. External links: External links are links from other websites to your website. Google sees external links as a vote of confidence in your website, and this can help to improve your chances of ranking well in search results.
7. Google Search Console: Google Search Console is a free tool from Google that allows you to track your website's performance in Google search. It also provides valuable insights into what keywords people are using to find your website and what type of content is performing well in search results.
8. Google Analytics: Google Analytics is a free tool that allows you to track the traffic to your website. It provides valuable data on where your website traffic is coming from, what type of content is being viewed, and how long people are staying on your site. This data can be used to improve your website's performance in Google search.
SEO is an important part of any website's success. By focusing on the key areas of SEO, you can ensure that your website is visible in Google search and attract more visitors to your site.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.