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Do landing pages hurt SEO?

There is a lot of debate in the SEO community about whether or not landing pages hurt SEO. The general consensus seems to be that they can hurt SEO if they are not done properly, but they can also be a valuable tool if used correctly.

A landing page is a single web page that is designed to capture a visitor's attention and persuade them to take a specific action, such as subscribing to a newsletter or filling out a form. If done correctly, landing pages can be a great way to increase conversion rates and generate leads. However, if they are not done properly, they can actually hurt your SEO.

Here are a few things to keep in mind if you're considering using landing pages:

  • Don't Use Multiple Landing Pages for the Same Keyword:  If you're using multiple landing pages for the same keyword, you're basically competing with yourself and it can hurt your SEO. Stick to using one landing page per keyword and make sure it's relevant to that keyword.
  • Make Your Landing Page Relevant to Your Keyword:  If you're using a landing page to target a specific keyword, make sure the page is actually relevant to that keyword. If it's not, you're likely to get a high bounce rate, which can hurt your SEO.
  • Include a Call to Action:  Your landing page should have a clear call to action that tells visitors what you want them to do. Without a call to action, visitors may not know what to do next and they may just leave your page.
  • Make Sure Your Landing Page Loads Quickly:  Your landing page needs to load quickly or visitors will likely just leave. Make sure your page is optimized for speed and test it on multiple devices to make sure it loads quickly.

Don't forget to also check your server response time as that can also affect your page speed. Landing pages can be a great way to increase conversion rates and generate leads. However, they can also hurt your SEO if they are not done properly. Keep these tips in mind to make sure your landing pages are helping, not harming, your SEO.

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