Hi! I’m Kimberly Welch, and I’m thrilled to be joining Red Shark Digital, a digital advertising agency Greenville, NC, as an Email Marketing Strategist. I’m originally from Concord and now live in Raleigh.

My Journey

When I was little, my teachers kept telling my parents I had a knack for visuals and writing. I’ve been chasing good design and good stories ever since. I graduated from App State with a degree in Digital Marketing. Studying at App is where I found out I love the analytical side of marketing just as much as the creative side. I got hooked on understanding why people do what they do: the behavior patterns behind a click, what demographics reveal about an audience, and how market research and SEO can show you what people are looking for before they even ask.

After graduation, I worked for a tech nonprofit. One of my best lessons in storytelling came from a young woman I interviewed for a success story. She had gone from living out of her car to building a thriving career in tech, through a program we ran. Her story moved me, and it also showed me what makes a story work: the right details, the right audience, and a clear reason for someone to care. I’ve been trying to tell stories that do all of these things ever since.

Aside from working in marketing, I’m a day-of wedding coordinator on the weekends. During the busy season, you will often find me with a clipboard in one hand and a bouquet of flowers in the other. I love helping couples celebrate their love story. The role allows me to be creative with decor, flowers, and staging. More importantly, it has taught me to keep multiple priorities moving smoothly and ensure clients feel cared for. I am excited to bring these skills to client work at RSD, Greenville, NC marketing.

My Favorite Things

The Outdoors:

Count me in on any trip to the mountains or the beach. The Rockies are my happy place. One of my life goals is to visit all U.S. national parks. Once I arrive at a national park, I am likely hiking, kayaking, or toasting marshmallows over a campfire. My favorite national park I have been to so far is the Great Sand Dunes National Park in Colorado. By far the most out-of-this-world landscape I’ve ever seen. The sand sledding is a great time too!

Running:

Cross-country in high school turned into a lifelong habit. I've run four half marathons and hope to complete my first full marathon in the spring of 2027.

Reading:

I read 58 books last year. Two of my favorite books this year are

The Will of the Many

and

Dungeon Crawler Carl.

Things I Despise

Snakes:

I loathe them. They’re scary, they’re fast, and they’ve been known to stretch themselves wide enough to eat people. NOPE!

Eggs:

I know, hot take. I’ve tried them in lots of different cuisines, and I still don’t like them.

Poor User Experience:

There’s beauty in simplicity. If something is hard to follow, looks busy, or takes forever to load, I get irritated.

In Summary

I’m so excited to join the Red Shark Digital team, a digital advertising agency Greenville NC! I’m looking forward to learning from everyone here and putting my passion for good design, storytelling, and strategic planning to work on content and email campaigns.

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