Which is better SEO or Google Ads?

There is no easy answer when it comes to SEO vs. Google Ads. Both have their pros and cons and which one is better for your business depends on your specific needs and goals. However, in general, SEO is more sustainable and effective in the long run, while Google Ads can be more immediate and effective in the short term. SEO is the process of optimizing a website for Google’s search engine algorithm. This means making sure your website is well-organized, relevant, and easy to use. The goal of SEO is to organically rank higher in Google’s search results for relevant keywords. Google Ads is a paid advertising platform that allows businesses to place ads on Google’s search engine. Google Ads is effective because it allows businesses to target specific keywords and appear in the search results for those keywords. The main difference between SEO and Google Ads is that SEO is free while Google Ads is paid. However, both SEO and Google Ads can be effective in driving traffic to your website. If you’re not sure which one to choose for your business, we recommend talking to a digital marketing agency that can help you assess your needs and goals.