There is a big difference between content marketing and social media. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Social media, on the other hand, is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. Content marketing requires a strategic approach and a deep understanding of your audience, whereas social media is more about building relationships and engaging with customers on a more personal level. Content marketing is also more focused on creating long-term results, while social media is more immediate. Both content marketing and social media are important for any business, but it’s important to understand the differences so you can create a strategic plan that includes both.