Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or improving consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Content marketing is not an advertising campaign; instead, it is a long-term strategy that aims to build a relationship with your target audience by providing them with information that is valuable and relevant to them.
The four main categories of content marketing are:
1. Educational Content
2. Informational Content
3. Entertaining Content
4. Inspirational Content