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What is structural SEO?

Structural SEO is the process of optimizing a website's structure and architecture in order to improve its ranking in search engine results pages (SERPs). A well-structured website is easier for search engines to crawl and index and therefore is more likely to rank higher than a poorly-structured website.

There are a number of factors that contribute to a website's structure, including its URL structure, navigation, internal linking, and overall code structure. All of these factors can be optimized to improve a website's SEO.

  • URL structure: A website's URL structure should be easy for both users and search engines to understand. Use descriptive keywords in your URLs to help search engines understand what your pages are about.
  • Navigation: A website's navigation should be easy to use and clear. Internal links should be used to help users find their way around the site.
  • Internal linking: Internal links are important for two reasons: they help search engines understand the structure of your website, and they help users find the information they're looking for. Use descriptive anchor text to help search engines understand what the pages you're linking to are about.
  • Code structure: A website's code should be well-organized and easy to read. This helps search engines understand your website and index it properly.

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