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Structural SEO is the process of optimizing a website's structure and architecture in order to improve its ranking in search engine results pages (SERPs). A well-structured website is easier for search engines to crawl and index, and therefore is more likely to rank higher than a poorly-structured website.
There are a number of factors that contribute to a website's structure, including its URL structure, navigation, internal linking, and overall code structure. All of these factors can be optimized to improve a website's SEO.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.