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What is native in programmatic?

When it comes to programmatic, native is still a new concept for many advertisers. While some view it with suspicion, others are seeing the potential for native to change the programmatic landscape. Here's a look at what native is and how it can be used in programmatic advertising.Native advertising is a form of advertising that blends in with the content of the website or app where it is displayed. Unlike traditional display ads, which are often intrusive and easily ignored, native ads are designed to be less obtrusive and more relevant to the user.While native advertising is still in its early stages, it has the potential to revolutionize the programmatic landscape. For one, native ads are less likely to be ignored by users than traditional display ads. In addition, native ads can be more targeted and relevant to users, which can lead to higher conversion rates.As native advertising becomes more prevalent, programmatic advertising will need to adapt to accommodate it. Native ads can't be bought and sold like traditional display ads. Instead, they need to be purchased through programmatic platforms that specialize in native advertising.While native advertising is still in its early stages, it has the potential to change the programmatic landscape. Advertisers who are able to capitalize on this new form of advertising will be able to reach their audience in a more effective and efficient way.

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