What does a UX strategy include?

A UX strategy for a website or app should include a few key components:

1. User research - This is essential in order to understand your target users and what they need and want from your site or app.

2. User personas - Once you have a good understanding of your users, you can create user personas that will help guide your design decisions.

3. User journeys - Mapping out the journey that users will take on your site or app will help you design a more intuitive and user-friendly experience.

4. Information architecture - This refers to how you organize the content on your site or app and is important in order to help users find what they need quickly and easily.

5. Wireframes and prototypes - These are vital in order to test out your ideas and get feedback from users before you start building the final product.