SEO is the practice of optimizing a website to rank higher in search engine results. There are three main types of SEO optimizations: on-page optimization, off-page optimization, and technical optimization.
On-page optimization refers to optimizing the content and structure of a website to make it more search engine friendly. This includes things like optimizing title tags, meta descriptions, and header tags to make them more relevant to the keywords you want to rank for. It also includes optimizing your website’s content for those keywords.
Off-page optimization refers to optimizing for factors that are not directly under your control, such as link building and social media engagement. These are important factors in ranking higher in search engine results, but they are not something you can directly control.
Technical optimization refers to optimizing your website’s code and architecture to make it more search engine friendly. This includes things like setting up redirects, using proper canonical tags, and making sure your website’s sitemap is up to date. Technical optimization is often overlooked, but it can be a powerful ranking factor.
All three of these types of optimizations are important for ranking higher in search engine results. You should aim to optimize your website for all three of these factors to give yourself the best chance of ranking well.